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Sony DSCP72

The 3x optical zoom lens on this camera helps frame your shots for better digital pictures. Optical zoom helps you bring distant subjects closer and pull back for wider shots. A 0-3.2x smart zoom (at VGA size) intelligently uses the full CCD to let you zoom into the portion of interest by cropping the image size, thus avoiding the image degradation of Digital Zooms. A True Zoom optical viewfinder provides accurate framing at eye level, which is great for added stability and following fast moving subjects. The 1 1/8" 3.2 Megapixel effective super HAD (Hole Accumulation Diode) CCD provides excellent image quality by allowing more light to pass to each pixel, increasing sensitivity and reducing noise. This means you get great results in a variety of JPEG still image sizes. With this high resolution CCD, this camera captures in 4 different image sizes, with selectable Fine or Standard JPEG compression. The QXGA image is 2048 x 1536 and is ideal for making larger prints. The range of images goes all the way down to 640 x 480 images that are ideal for emailing off to friends and relatives.

It's In The Details

Evaluating 3 separate focus areas of the frame, MultiPoint Auto Focus can intelligently focus on the subject and avoid mistakenly focusing on the background, making for clear, sharp pictures. The AF (Auto Focus) Illuminator briefly lights up the subject in low or no-light conditions, helping to establish a positive focus lock. Multi-Pattern Measuring independently meters 49 points of the frame, establishing the optimum exposure value, even in scenes where pronounced highlight and shadow are not centered in the frame. If the Multi-Pattern Measuring system determines the subject is backlit or in shadow, the auto Daylight Synchro Fill Flash automatically fires to provide optimum exposure. Another technology, Sony's 14-bit Digital Extended Processor, captures the range between highlight and shadow with up to 16,384 values, for extended dynamic contrast and detail.

Don't Settle for Still Images

As if capturing high quality still images wasn't enough, Sony has added additional functionality to this camera. Multi-Burst mode captures 16 320 x 240 frames as part of a single 1280 x 960 image which plays back sequentially in the camera. Selectable 1/7.5, 1/15, 1/30 second frame intervals provide convenient motion analysis. With MPEG Movie VX mode, the camera captures VGA (640 x 480) high frame rate (16 frames per second) audio/video clips with length limited only by the capacity of the media. Video Mail mode captures smaller file sizes suitable for email. Clip Motion mode can capture up to 10 images and convert them to an animated GIF with 2 fps playback. By varying the interval between shots you can create animations not possible with other motion capture modes. You can also edit photos right in the camera with playback zoom, trim and resize. During playback, magnify any portion of the image up to 5x and trim to the area of your interest. Then, save the new image as a new file in any of the image sizes available from the menu.

Capture Modes and Creative Options

With 5 scene modes, camera parameters can be matched to your shooting conditions. Twilight, Twilight Portrait, Landscape, Snow and Beach presets make it easy to optimize difficult shooting environments. During long Twilight mode exposures, Slow Shutter Noise Reduction captures the scene, and then the CCD noise pattern with a dark frame exposure. By subtracting the two, even long exposures can be clear. The fun doesn't stop at the capture stage. You can use picture effects to add some creativity to your images. Pick from Black & White, Solarize, Sepia and Negative Art. When you're out photographing, you may want to put yourself in the picture. The 10-second self timer should give you enough time to get from behind the camera and into the picture.

Memory Stick Media

Memory Sticks are small, compact, removable digital media storage devices used to store all types of digital data, still images or audio. Memory Stick is an ideal media for storage and transfer of your digital images and MPEG movies. With Memory Stick media the possibilities are practically endless. There are accessories available that allow you to use your memory stick in a floppy disc adapter, PCMCIA card adapter, USB Reader or even a computer mouse. This camera is also Memory Stick PRO Media compatible. This new Media Stick format is tested to support up to 1GB of information, and continues to improve. Your new digital camera comes with a 16MB Memory Stick, which is more than enough to get you started down the road to a new digital lifestyle.

Included With Purchase

Rechargeable NiMH batteries, NiMH battery charger, A/V and USB cables, wrist strap, 16MB Memory Stick Media, software CD-ROM.


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