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Sony DSCF717
Pro Power with Point-and-Shoot Convenience
Sony's DSCF717 Pro Cyber-shot digital camera combines point-and-shoot
convenience with a host of manual photographic controls, sure to inspire the
creative genius in you. Equipped with high quality Carl Zeiss optics, ISO
sensitivities of 100/200/400/800 and shutter speeds of up to 1/2000 second in
auto mode, stellar results are within easy reach, even in the most demanding of
shooting situations. The DSCF717 also has an impressively fast start time (just
over 1 second to power up the camera) as well as remarkably rapid capture and
processing times, so you can get the shots you want without having to wait for
your camera (and possibly miss a once in a lifetime photo opportunity).
Major Functionality
Sony has opened a whole new world of functionality with the DSCF717's new
features and controls. Its new five-area multi-point focusing system enables you
to focus on the left, center, right, up or down area of your framed shot,
providing more accuracy, especially when the subject of your picture is not in
the center of the frame. This Pro Cyber-shot digital camera also has a live
Histogram Display, accessible in both capture and playback modes, helping to
ensure more accurate exposure. Additionally, you have a Multi-burst mode that
can snap up to 16 frames in rapid succession at 320 x 240 resolution that adds
up to a single 1280 x 960 image; perfect for capturing every detail of subjects
in motion, like a golf swing, a race, tennis match, and so on. Sony's DSCF717
can capture the moment in variety of still image formats including JPEG and
TIFF. It also has MPEG-HQX video recording capability with full frame playback,
up to the limit of the memory card. Sony even includes a 32MB Memory Stick card
to get you started shooting with your new Cyber-shot.
Organized for Easy Access
For better organization and easier access to your image files, the DSCF717 has a
file folder option that allows you to create and select specific folders for
customized photo indexing. Sony also gives you an excellent alternative to the
standard toggle switch zoom control with the addition of a rotating zoom-control
ring, which provides you with a very precise and intuitive approach to zooming
in on the action.
Resplendent Resolution and Outstanding Optics
The major performance indicators for a digital camera are its optics and its CCD,
the circuit responsible for capturing the image. Sony's 5 megapixel CCD image
sensor (5.2 MP gross) provides the DSCF717 with a maximum image size of 2560 x
1920, ensuring high-quality results with clear, vibrant, true-to-life color. To
enable you to capture those high resolution images of subjects both near and
far, this Cyber-shot has a pivoting Carl Zeiss Vario Sonnar 5x optical zoom lens
with F2.0 aperture, which gives it outstanding light gathering capability. To
assist you in composing your masterpieces, you have the option of using the
eye-level, through-the-lens electronic viewfinder, or the convenient and easy to
see 1.8" LCD screen. Anyway you look at it, the DSCF717 is set up for taking
super shots.
Let's Be Perfectly Clear
Many a potentially fantastic picture has ended up being a dissapointment because
of something as simple as focusing. An image that's even slightly out of focus
is just not pleasing to the eye, no matter how high the resolution is. A good
auto focusing system can be a huge help, but many AF systems have limitations
that can be a source of frustration rather than an assistance. For the typical
AF system to work effectively, there has to be a fair amount of contrast in the
scene. An average auto focus system just can't handle low contrast situations.
Say you want to take a picture of a smooth beach on a moonless night or perhaps
a row of cool looking icicles on an overcast winter's eve. A typical auto focus
camera will just whine and whir, desperately trying to find something to focus
on. Some cameras will allow you to focus manually, but that's not always the
best solution either. With the DSCF717 you do have the option of manual focus,
but Sony doesn't stop there. They raise the bar a few notches with their
exclusive Hologram AF mode that projects a safe, visible laser hologram pattern
onto your subject so the camera is able to detect the contrast between the edge
of the pattern and the subject itself. Hologram AF is one more example of the
extra steps Sony takes to help you take really great pictures in real world
situations.
Light Up the Night
Taking pictures in low light or even no light is a snap with Sony's NightShot
feature. With the flip of a switch, you can activate the infrared NightShot
mode, which also turns off the flash, and capture an infrared picture even with
no visible light. With NightShot you can take pictures or MPEG movies of
sleeping children and nocturnal wildlife without disturbing the scene and losing
the moment. NightFraming is another exclusive Sony feature that helps you
compose pictures in dimly lit scenes. It integrates Sony's NightShot technology,
Hologram AF laser focusing system and TTL pre-flash metering. The seamless
integration of these three systems enables you to attain accurate focus and
flash exposure for consistently excellent flash shots. The next time you want to
take pictures of someone blowing out birthday candles in a dark room or want to
catch a friend on stage at karaoke night, you'll appreciate the power of Sony's
NightFraming.
Perfectly Exposed
In addition to spot metering and center-weighted averaging, the DSCF717 also
offers multi-pattern metering that enables you to get accurate auto exposure in
uneven lighting. Auto exposure systems that rely solely on spot metering, which
looks only at one specific area of the frame (usually the center) have a problem
with scenes that have both bright and dark areas. Center-weighted averaging does
a bit better with uneven lighting since it goes for an average based on the
assumption that your subject is in the center of the frame. But, what if you
don't want the subject in the center. Pictures often have greater impact if the
subject is off center. For example, say you want to snap a shot of someone
sitting in the shade of a big oak tree overlooking a bright, sunny meadow. Many
cameras will make you switch to manual control, or settle for a picture that has
seriously over or under exposed areas. Maybe the sky is perfectly exposed while
your subject becomes a silhouette or gets lost in the shadows. Multi-pattern
metering overcomes these obstacles by dividing the scene into a matrix of
separate cells. Each cell can be metered independently to accurately calculate
the best exposure even when highlights and shadows exist outside the center of
the scene. Sony's advanced pre-flash metering system gives you the best flash
shots by measuring the light as it passes through the lens to calculate correct
exposure. At the time of exposure, the flash fires twice: once to illuminate the
subject and calculate the correct exposure, then a second time to record the
image with the best possible exposure.
Included with Your Cyber-shot
NP-FM50 InfoLithium Battery, AC-L10 AC Adapter/In-camera Charger, A/V and USB
cables, Lens Cap w/strap, Shoulder Strap, 32MB Memory Stick Media, Software
CD-ROM.
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